- Zürich Beauty Studio Website
A Beauty Website With Clear Paths for Treatments, Laser and PMU
Jana Beauty is a Zürich studio offering beauty treatments, laser services and permanent make-up. I designed the website so visitors can understand those three areas quickly, explore the relevant treatment information and contact the studio with confidence.
- Industry: Beauty and Laser
- Location: Zürich, Switzerland
- About the Studio
Organizing Three Treatment Categories Without Losing Focus
Clients who look for a beauty studio in Zürich usually arrive with one treatment in mind, then stay if they can see what else is on offer. Permanent make-up in particular is a considered decision, so visitors want to understand the treatment and feel confident in the studio before they ask for an appointment.
Jana Beauty covers beauty, laser and permanent make-up, and the site had to keep those areas distinct without making the menu feel crowded. The brief called for a polished look and short, factual treatment descriptions. It is a good example of my websites for beauty and laser studios, where structure matters as much as style.
- What Was Built
Beauty, Laser and Permanent Make-Up as Distinct Client Paths
The project covered menu structure, treatment pages and the contact path. For a studio that depends on local clients, a well kept Google Business Profile is a natural partner to the site.
Menu Grouped by Category
Treatments sit under three clear headings, beauty, laser and permanent make-up, so a visitor can see the studio's full offer at a glance and open the area that interests them.
Zürich Search Signals
Page titles and headings pair each treatment area with Zürich, helping the studio appear when people in the city search for beauty, laser or permanent make-up services.
Focused Treatment Pages
Each treatment area has its own page with a factual description of what is involved, written to answer the questions clients have before they commit to an appointment.
Quick Appointment Requests
Contact and booking prompts stay within easy reach on mobile, so a client who has settled on a treatment can request an appointment from whichever page they are reading.
- Design Journey
How the Jana Beauty Zürich Website Was Structured
01
Menu Audit
We went through the studio's beauty, laser and permanent make-up treatments and noted which ones clients ask about most often.
02
Category Plan
I sorted the treatments into three logical groups and planned how each group links to the contact and appointment pages.
03
Polished Aesthetic
The design uses elegant type and a refined palette to match the feel of a premium Zürich beauty studio.
04
Salon Build
The site was built responsively in WordPress, with every treatment page linked to a clear appointment or contact action.
05
Launch Day
Menus, treatment pages and booking buttons were checked on several phones and desktops before the new website was switched on.
- Visual Tour
Jana Beauty Treatment Pages and Mobile Views
The screenshots show the three treatment categories, studio presentation and inquiry paths across desktop and mobile devices.
How these pages were planned is explained in more detail on the custom WordPress website design page.
A Clearer Way to Explore a Broad Beauty Service Menu
Jana Beauty now presents its beauty, laser and permanent make-up treatments in one well organized site. The structure is built to help Zürich clients find the right treatment and request an appointment quickly.
For a single-treatment website with a more specialist search intent, see the Tattoo Laser Zürich case study.
Need to Organize a Busy Treatment Menu?
I design beauty and medical spa websites that help visitors choose the right service before they contact the studio.
I also work with businesses outside Zürich; see where I work.
