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Guides for service businesses that want to be found

Practical writing on websites, local SEO and getting more out of the online presence you already have. Written for business owners, not for other marketers. If you are after a service rather than reading, start with the services overview.

Answers to the questions that come up in every project

Most of these articles started as an email. A business owner asks what a roofing website should include, or why their town pages are not ranking, or whether a website builder would be cheaper in the long run. The answer was useful enough to write down properly.

Topics stay close to what I actually do. Website structure for trades, local SEO, Google Business Profile, speed, and the practical side of turning website visitors into enquiries.

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